Heartland Japan

Destination Partners

Built on Local
Partnerships

We cover all of Japan, but our strength lies in collaboration with local communities. Heartland Japan staff in each region work closely with local DMOs, suppliers, and guides to create and operate tours. We prioritize partnerships that provide our guests with authentic experiences beyond ordinary sightseeing.

Tohoku Region

Akita Inbound Tourism Association

Local DMO supporting community-based tourism and cultural preservation in Akita Prefecture.

Tsuruoka Tourism Bureau

Promoting Shonai region's food culture, Dewa Sanzan mountain pilgrimage, and rural heritage.

Michinoku Coastal Trail Association

Managing Japan's longest coastal hiking trail along the Sanriku Coast recovery region.

Kansai & Kii Peninsula

Tanabe City Kumano Tourism Bureau

Official partner for Kumano Kodo pilgrimage route management, trail maintenance, and guide services.

Ise Shima Tourism Convention Organization

Coordinating cultural experiences, accommodation, and local guide services around Ise Grand Shrine.

Nachi Katsuura Tourism Association

Supporting travel around Nachi Falls, Kumano Nachi Taisha, and the coastal hot spring towns.

Shikoku

Shikoku Tourism Bureau

Island-wide tourism coordination for the 88 Temple Pilgrimage and adventure activities.

Iya Valley Community Association

Preserving vine bridges, thatched-roof farmhouses, and traditional mountain village life in Tokushima.

Shimanto River Tourism Association

Eco-tourism along Japan's last undammed river — canoeing, cycling, and local food experiences.

Kyushu

Kunisaki Peninsula Tourism Association

Spiritual trails, stone Buddha statues, and the unique Rokugo Manzan temple culture of Oita Prefecture.

Yakushima Eco-Tourism Association

UNESCO World Heritage island — ancient cedar forests, guided trekking, and environmental conservation.

Aso Geopark Tourism Association

Active volcano experiences, grassland hiking, and agricultural community stays in Kumamoto.

Become a Partner

Are you a local DMO, guide service, or accommodation provider? We're always looking for partners who share our commitment to authentic, community-based tourism.

Get in touch

Find Your

Next Journey

with

Heartland Japan

Curated small-group and private tours across regional Japan.

Adventure Travel Trade Association JNTO JATA