Privacy Policy

Liberta Inc., operating as Heartland Japan ("we," "us," "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal information when you use our website, book a tour, or communicate with us.

By using our services, you consent to the practices described in this policy.

We may collect the following types of personal information:

Information you provide directly:

• Name, email address, phone number
• Mailing address and nationality
• Passport details (when required for tour arrangements)
• Dietary requirements, medical conditions, and accessibility needs
• Payment information (processed securely by our payment providers)
• Messages and inquiries submitted through our contact form

Information collected automatically:

• IP address, browser type, device information
• Pages visited, time spent on site, referral source
• Cookies and similar tracking technologies

We use your personal information for the following purposes:

• Processing and managing tour bookings
• Communicating with you about your reservation, itinerary, and travel details
• Arranging accommodations, transportation, guides, and activities
• Responding to inquiries and providing customer support
• Sending newsletters and promotional materials (only with your consent)
• Improving our website and services
• Complying with legal obligations

We do not sell your personal information. We may share your data with:

• Tour service providers — Hotels, ryokans, transport operators, local guides, and activity providers, as necessary to fulfill your booking
• Payment processors — For secure transaction processing
• Legal authorities — When required by law or to protect our rights

All third parties are required to handle your data in accordance with applicable privacy laws.

Our website uses cookies to improve your browsing experience. Cookies are small text files stored on your device. We use:

• Essential cookies — Required for the website to function properly
• Analytics cookies — To understand how visitors use our site (e.g., Google Analytics)
• Marketing cookies — To deliver relevant advertisements (only with your consent)

You can control cookies through your browser settings. Disabling cookies may affect site functionality.

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Booking records are typically retained for 7 years for tax and legal compliance. You may request deletion of your data at any time (see Section 7).

You have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data (subject to legal retention requirements)
• Withdraw consent for marketing communications at any time
• Request a copy of your data in a portable format

To exercise any of these rights, please contact us or email info@heartlandjapan.com.

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.

If you have any questions about this Privacy Policy, please contact: